Menu. The global penetration rate of social media is 58.4%. Active users: 1 billion monthly users. 2009: Sina Weibo, a Chinese microblogging network, goes live. How Many People Use YouTube in 2021? TikToks popularity and growth are unprecedented (~10x more users since our last social media demographics breakdown). Since 2019, it has increased by a statistically significant number. Among US Pinterest users, 9% say they use the app at least once a day. Royal succession in the age of social media. Retrieved from, Pew Research (2021). India ranks second with 755 million, and the United States makes it to the third spot with 302 million users. Gender: 48% of the users are female and 52% are male. You should pay particular attention to the locations of your target audience. This is great: it shows the platform is developing and marketers can take advantage of the growth. In the United Kingdom, 80% of all males and 84% of all females have a social media account. Weekly YouTube music usage among US population 2014-2019. As of 2022, there are 9.978 million active social media users in the UAE out of a total population of 10.08 million . Marketers should optimize their spending to take advantage of shifting consumer behaviors. In another survey of social media users, 72% of respondents believed their consumption of social media increased. 2015: Periscope, a live video sharing app, was launched and quickly acquired by Twitter. Here is a table showing the age distribution of Social Media users in the US: Source: Statista, Pew Research, Backlinko. Also, it is in Asia, particularly in the Philippines, where people spend the most time on social networks by country. All B2B Directory Rights Reserved. But there are several other platforms Australians are using to stay connected digitally, including Instagram (57.70 percent), Twitter (29.50 percent) and Pinterest (28.70 percent). 48.4% of the population is female and 51.8% is male. Time spent on Tiktok by US users grew 375% year-over-year in 2020 (AdAge, 2020). Daily Usage: 29 minutes. 5 billion people are using the internet. How are social media usage patterns changing in the US? As of January 2020, the global social media usage rate stood at 49 percent. Brent Barnhart. India has the second biggest social media user base with 755.47 million users. Learn more, Advertising Targeting: Manage Your Social Ads Easily From One Place Pt. 54% of millennials, 51% of Gen Zs, 48% of Gen X, and 36% of Baby Boomers access WhatsApp daily (GWI, 2021). 5 Interpretations: Figure 1 depicts that the daily time spent by social media users worldwide has increased significantly during COVID19 pandemic. Here's the breakdown by age for American adults in 2021, based on data from Pew Research Center. India ranks second with 755 million, and the United States makes it to the third spot with 302 million users. How to effectively plan your social media campaigns step-by-step, The most important social media metrics to track, How to define and reach your target audience on social media, 20 must-know Facebook stats for marketers in 2022. The United States of America has a penetration rate of 80.9%. Almost 9 percent of female internet users aged 16 to 24 say that TikTok is their favourite social platform, compared with just 1.5 percent of all users aged 55 to 64. Twitter Revenue and Usage Statistics (2020). According to research on 46 nations with internet users aged between 16 to 64, Japan had the lowest overall number of social media accounts at 3.8, while India had the highest at 11.5 per user. The number of social media users in Indonesia at the start of 2022 was equivalent to 68.9 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). 64% of Americans say social media have a mostly negative effect on the way things are going in the US today. The United States and Indonesia follow with 302.25 and 217.53 million users, respectively. As more and more brands get on board, were seeing influencers do the same. | Download the Sprout Social app for IOS Devices in the Apple App store. By. In a way, YouTube is a pioneer of this trend. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Twitter has 86% brand awareness in the US, followed by Snapchat (84%), Pinterest (79%), and Reddit (68%). Android users spend an average of 13.3 hours using Tiktok every month (Hootsuite, 2021). The top 10% of US tweeters create 92% of all tweets from US users (Pew Research, 2020). We need data-driven social media strategies. Insider Intelligence Inc. All Rights Reserved. Retrieved from, GWI (2021). 50% of the total US population used YouTube for music consumption every week (Rain News, 2019). ( HubSpot Blog Research) Gender: 43% of the users are female, while 57% are male. Retrieved from, Pew Research (2020). Predictions based on Facebooks 2022 demographics: Its hard to argue with the fact that Facebook is still one of the most popular social media networks out there. Scrolling through our social media feeds feels like a harmless part of our daily lives. If you have anything to add or want me to include, let me know in the comments below, I will be happy to do it. Retrieved from, Schwab (2019). 2016: Yahoo! Retrieved from, Similarweb-Pinterest (2021). The importance of a data-driven social strategy cant be overstated up-to-datedemographics are crucial to marketers. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. Americans are Concerned about Potential Negative Impacts of Social Media on Mental Health and Well-being. Retrieved from, AudienceProject (2020). Lets see the statistics for 2022. Pinterest is perhaps the most produced-focused of any social network, signaling big opportunities for ads (hint: Shopping-centric organic content is fair game, too almost. Almost 98% of the Saudi Arabian population use the internet in 2022. Snapchat. Jill E. Kelly. Following last years social media demographic data, younger consumers continue to flock to TikTok and Snapchat versus Facebook and Instagram. 88 Social Media Statistics You Cant Ignore: 2021/2022 Data Analysis & Market Share, 12 Best Payroll Software for Bookkeepers in 2022, 12 Best Remote Monitoring Software Solutions in 2022, 12 Best Business Spend Management Software: Analysis of Top Solutions, 12 Best Event Management Software for Venues & Restaurants, 12 Best Property Management Software for Small Businesses, 20 Best Project Management Software for Medium-Sized Businesses, What Is Appointment Scheduling Software? We track which platforms are gaining or losing users and whether . In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). Despite recent growth (up from 187 million users last year), research predicts that Twitter will lose about a million users to other platforms. APA (2019). It is forecasted that there will be 5.85 billion social media users worldwide by 2027. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. LinkedIn has a tremendous worldwide reach. Twitter. It is, however, clear that Facebook ads are an essential part of any marketing strategy. are the most popular demographic group on LinkedIn (58.4%). The average daily time spent on Pinterest is 14 minutes 2 seconds (Omnicore, 2021). Tiktok says that its US users open the app at least 8 times a day (Digiday, 2019). 74% of US adults who use Facebook say they visit the site at least once a day, while 51% say they visit multiple times a day (eMarketer, 2019). Facebook is the most popular social media platform in the United Kingdom in 2022, accounting for 73.50 percent of all social media users. With these demographics in hand to inform personas and targeting, check out these guides to refine your process: Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Meanwhile, Facebook Messenger has a monthly usage session of 77. However, social media is not all rainbows and unicorns. The idea of social media is to make it easier for people to stay in touch with family and friends and to bridge the gap between individuals who are staying in different parts of the globe. Takeaways from Instagram demographics for 2022: In only three years, the platforms user base has grown from 1 to 2 billion. Reliable data in simple displays for presentations and quick decision making. 2 Trends that Define US Social Usage in 2022, Facebook Users Will Decline for the First Time, but Instagrams Growth Will Stabilize Meta, The Turmoil at Twitter Hasnt Dented Its UsageYet, A Peek Into Teens Changing Social Media Habits. The average growth in active social media users is 8.2%. Age: 2534-year-olds are the most popular demographic group on LinkedIn (58.4%). WhatsApp is the most popular social networking platform in KSA, with 30.67 million users. Retrieved from, eMarketer (2021). State of play social media usage. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Download the Sprout Social app for Android in the Google Play Store. Whats more, some marketers and business owners use social media monitoring software to connect with clients and analyze customers preferences and feedback on social networks. COVID-19 is changing how, why and how much were using social media. Every second, 11 people use social media for the first time. Takeaway on TikToks demographics for 2022: TikTok has grown tenfold in popularity and use. Weve included duration per session, daily, weekly and monthly usage for some of the most popular social media apps today. Google launches Orkut, a social networking website. Twitters usage and growth have remained fairly consistent year-to-year, although its user-base is obviously skewing younger these days. The average session duration on Tiktok is 3 minutes 32 seconds with 8 pages viewed per visit (Similarweb-Tiktok, 2021). Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. Among US WhatsApp users, 50% say they access the instant messaging app daily, 78% say they use it weekly, and 91% say they use it monthly (AudienceProject, 2020). We see that over the past five years, the time spent on Facebook has decreased from 38 to 33 minutes per day. Businesses and digital marketers will certainly want to take advantage of popular networks/apps that can make it easier for them to reach and engage their target audience. As younger users migrate to TikTok, perhaps its fair to say that Instagram is no longer the hip network in the eyes of todays teenagers. Retrieved from, Influencer Marketing Hub (2021). Social media usage statistics 2022 - The average user spends 2.5 hours on social media and with over billions of users, here's the latest statistics to use for business. Grow your business with ease, We help digital agencies become valuable and better partners for their clients, Convert social data into actionable business intelligence and insights to help you grow even further, Get inspired and gain knowledge from a large deal of social medias latest news, tips and tricks, Our clients share their success stories and we are proud to present them to you, Have access to Automated audience onboarding, publishing tools and much more. These are the top social media usage statistics 2022 for all marketers and companies to know in 2022. Average daily time spent on social media by US adults 2017-2022. Now, social media has become one of the extremely important parts of daily internet usage in Canada. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. There are 49.24 million active users in total. Microsoft acquires Skype for $8.5 billion. How Does the TikTok Creator Fund Work & Is It Worth It. Time spent on Tiktok by US users grew 375% year-over-year in 2020 and among children under 15, daily usage increased to 82 minutes from 38 minutes between May 2019 and February 2020. Instagram is becoming an e-commerce powerhouse due to the addition of new Shopping capabilities like Drops. Of course, time spent on social media by country varies. More than 100 billion messages are sent each day on WhatsApp (Backlinko, 2021). Eastern Asia has the most social media users (26%) as of 2022. From choosing your priority platformsto conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention. 27 Facebook Messenger Statistics That Will Change the Way You Think About Marketing. In Canada, the number of social media users in 2022 has increased to 33.30 million due to deep penetration of internet connectivity among people. 73% said they used at least one social media site. Retrieved from, Snapchat (2020). Brent Barnhart is a professional writer and content critic. 46.7% of all active mobile internet users log on to YouTube monthly (Backlinko, 2021). Based on current social media usage statistics, we spend more than a couple of hours a day on social media. The Global State of Digital 2021. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so - a difference of 63 percentage points. It now has 436 million MAUs. Privacy Millennials and Gen Z are the most frequent users of social media platforms. 49% of millennials reported that social media influenced them to overspend on experiences (Schwab, 2019). TikTok and Snapchat continue to be more popular among millennials. As social media usage has become increasingly widespread, . Most YouTube viewers still state that they use the site for amusement purposes rather than looking for items and businesses. 45% said they used at least one social media . The average session duration on Facebook Messenger is 1 minute 48 seconds (Verto Analytics, 2019). | If you need help with creating the right buyer persona for your business, check out our free social media templates. Differences in How Democrats and Republicans Behave on Twitter. YouTube tops the 2022 teen online landscape among the platforms covered in the Center's new survey, as it is used by 95% of teens. The daily average time spent on WhatsApp by US users is 28 minutes 40 seconds (SimilarWeb, 2021). The number of social media users has grown 31.4% from 2018's 3.196 billion. Most popular social media apps in the US 2019, by session length. Social media marketing trends in 2021. All reports and blog posts related to social media. Retrieved from, Rain News (2019). Worried about the health of a network? An electric guitar is my thing in my free time! The daily time spent on social media usage was 145 minutes in consecutive years of 2019 to 2021 and in 2022 it has reached to a new record high of 147 minutes. Companies should take advantage of this. Retrieved from, Flynn (2019). 81% said they used at least one social media site. Prioritize the social media platforms that are best suited for your business. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. And as an added bonus, weve also highlighted strategic takeaways for each network to guide your social marketing strategy. A study among teenagers also showed that using social media for more than 30 minutes a day can have a negative impact on mental health. Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%. Specifically, you should focus on where your customers are. It records a 332.99% growth from the 0.97 billion users in 2010. Terms Retrieved from, Iqbal (2021). When a plethora of opinions are voiced on social media it This is actually a slight dip from 2019, when social media usage among users of this age group peaked at 90%. 1997: SixDegrees.com was the first ever social media site, launched in May 1997. Snapchat is still huge with the younger crowd, although it recently lost its top spot as, Even if you arent active on Snapchat, its a. YouTubes popularity among younger users highlights the ongoing, long-term shift toward video content. WhatsApp 2021 User Statistics: How Many People Use WhatsApp? Subject to all federal, state and local laws, regulations, and ordinances. You can also check how your demographics stack up against the general data. 68 Social Media Usage Statistics for 2022: Time Spent & Impact on Health Social media has become so ingrained in people's lives that it's hard to imagine a world without it. Reddit is launched, an American social news collection, web content rating, and discussion website. Daily Usage: 31 minutes. YouTubes ad income grew by 43% year-over-year. 23 Important TikTok Stats Marketers Need to Know in 2021. 2006: Twitter is Launched. Among those who said social media have mostly negative effects, 28% worry about misinformation, 16% worry about hate/harassment, and 11% worry about people believing everything (Pew Research, 2020). Latest Social Media data and analysis from Insider Intelligence including reports, charts, and articles. Analysis of Features, Types, Benefits and Pricing, 5 Top Uses of Project Management Software: How To Benefit from Them. Written byby These numbers are based on the latest research and social media statistics available at the time of writing. This is the most active age group when it comes to social media usage. Here's a list of the top 17 most popular social networks of 2022 sorted based on the number of monthly active users (MAU): Facebook - 2895 million YouTube - 2291 million WhatsApp - 2000 million Instagram - 1393 million Facebook Messenger - 1300 million WeChat (Weixin) - 1251 million TikTok - 1000 million Douyin - 600 million QQ - 591 million That being said, nearly two-thirds of Instagrams users are Gen Z and Millennials. The annual growth in active social media users is 3.4%, an increase of 1.1 million from 2021. Its a valuable resource for B2B marketers. Retrieved from, Wold (2020). Facebooks first-ever decline in total US users shook Metabut Instagrams gains will help deflect the blow. Retrieved from. 26 Mind-Blowing Pinterest Stats for 2021. There are 7.9 billion people on the globe, and at least 4.9 billion of them are online, which are enormous numbers. Messaging Apps: Average Usage Time Around the World. However, the median age of starting to use social media was 14 years old. The average session duration is 2 minutes 28 seconds with around 3 pages visited per session (Similarweb-Snapchat, 2021). The risk went up to 78% for those who spent 6 or more hours on these platforms (JAMA Network, 2019). Build lasting customer relations, Automate your ad creation and management process, budgets and conversations with various flows, Helping big chains and multi-page customers handle their brands social media management with ease, Make strategic decisions by measuring your results and comparing metrics with your competitors, Create untraceable short links that you can get insights about and measure success with ease, Seamlessly build contests, lead generating landing pages and galleries, 24SevenSocial helps small businesses make a huge impact. Whatsapp and Youtube, two other social media networks, each have more than two billion members. Pinterests social media demographic data is unique as their users are almost evenly split age-wise 18-29 (32%), 30-49 (34%) and the largest demo is 50-64 (38%). SWEEPSTAKESOFFICIAL RULESNO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. And Twitter is eyeing an uncertain future. However, another study reports that daily time spent on Snapchat per day is 49 minutes (Influencer Marketing Hub, 2021). Feel free to bug him on Twitteror check out his website (brentwrites.com). Moreover, businesses consider social media and marketing software as important tools in their digital marketing strategy. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Coronavirus Consumer Survey. (31.2%); and between 18 and 24 years (31%). WHATS IN THIS REPORT? Retrieved from, Kemp (2020). By clicking "Accept," you agree to the use of 24SevenSocial and third-party cookies and other similar technologies to enhance your browsing experience, analyse and measure your engagement with our content, and provide more relevant ads on 24SevenSocial websites and others. Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2022. Global internet users now spend 145 minutes or 2 hours and 41 minutes per day on a variety of social media platforms. App & social media usage. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. For example, social media penetration is highest in Northern and Western Europe, both at 79%. The average UK user spends 110 minutes on social media per day. No spam. Users are spending an average of over 90 minutes a day on the platform. An average social media user hops between 6 to 7 social media every month.
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